Cookie Policy

Cookies & Tracking · deltafitnessapparel

Last updated: 29 September 2026

1. What Are Cookies

Cookies are small text files stored on your device that help websites recognise your preferences and improve user experience.

2. How We Use Cookies

We use cookies to enhance browsing experience, analyse traffic, remember preferences, deliver relevant content, and maintain website security.

3. Types of Cookies We Use

• Strictly Necessary: Required for core functionality (cart, checkout, security)
• Performance: Help analyse usage and improve site performance
• Functionality: Store preferences such as language and currency
• Advertising: Deliver relevant advertisements based on browsing behaviour

4. First-Party and Third-Party Cookies

First-party cookies are set by deltafitnessapparel.co.uk. Third-party cookies may be set by analytics providers (such as Google Analytics), payment processors, or advertising networks.

5. Session and Persistent Cookies

Session cookies are temporary and are deleted when you close your browser, while persistent cookies remain on your device for future visits to enable faster recognition and personalised features.

6. Specific Cookies We Use

Cookies are used for website functionality (shopping cart, user authentication), security (fraud prevention, session protection), analytics (visitor statistics, page performance), and payment processing (Shopify Payments, PayPal, Klarna).

7. Cookie Consent and Legal Basis

We obtain your consent for non-essential cookies before they are set, in compliance with the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK General Data Protection Regulation (UK GDPR). Strictly necessary cookies do not require consent as they are essential for website operation. You can withdraw consent at any time via our cookie consent tool or browser settings.

8. Managing Your Cookie Preferences

You can manage cookies via your browser settings (most browsers allow you to block or delete cookies through the settings menu) or our cookie consent banner that appears on your first visit. Blocking certain cookies may affect website functionality, including the ability to complete purchases.

9. Mobile Device Cookie Management

Mobile devices may use similar technologies such as local storage, device identifiers, and software development kits (SDKs). You can manage these through your device settings or app permissions.

10. Cookies and Personal Information

Cookie data is handled in accordance with our Privacy Policy and the UK GDPR and Data Protection Act 2018. Some cookies may collect personal data such as IP addresses or browsing behaviour. This data is processed lawfully, stored securely, and retained only as long as necessary. You have the right to access, rectify, erase, or restrict the processing of your personal data, and to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

11. Cookie Policy Updates

This policy may be updated periodically to reflect changes in our cookie use, legal requirements, or technologies. The revised date at the top of this page indicates the most recent update. We encourage you to review this policy regularly.

12. International Cookie Transfers

Some cookie data may be transferred internationally to service providers located outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place in compliance with UK GDPR, such as UK adequacy decisions, Standard Contractual Clauses with the UK addendum, or other lawful transfer mechanisms.

13. Contact Information